Sweeten life without cane sugar!
GoodShoog™ measures, bakes, and tastes like sugar—without the harsh aftertaste of many alternative sweeteners. With no added cane sugar, half the calories, and no sugar alcohols, you can enjoy the recipes your family already loves without compromising on taste or performance.
Four ingredients, and what each one does
Sugar does more than sweeten; it adds bulk, browning, moisture and texture. No single substitute does all four, which is why GoodShoog™ is a blend.
The foundation of the blend: sweetness plus moisture retention, so baked goods stay tender instead of drying out. It also may cause less of a “blood sugar spike,” less insulin demand, and possibly better blood sugar control over time.
Carries flavor, browning and texture; the part that makes a cookie look and bite like a cookie. It also generally improves post-meal blood sugar, insulin response, and some cardiometabolic markers.
Clean, sugar-like taste. Dissolves well, browns during baking, holds moisture, and contributes very few calories. It has some of the strongest human evidence for lowering blood sugar spikes after eating, reducing insulin demand, and providing sweetness with very few calories.
Clean, concentrated sweetness that lifts the blend to full sugar sweetness without bitterness.
What's not in it matters just as much: no erythritol, no xylitol or maltitol, no fiber fillers, and no aspartame, saccharin, sucralose or acesulfame potassium.
How it compares
| Feature | GoodShoog™ | Cane sugar | Erythritol blends | Stevia only |
|---|---|---|---|---|
| Calories per tsp | 8 | 16 | 0–4 | 0 |
| Measures 1:1 | Yes | Yes | Varies | No |
| Browns & bakes | Yes | Yes | Varies | Needs a bulking agent |
| Cooling sensation | None | None | Common | None |
| Sugar alcohols | None | None | Erythritol | Sometimes |
| Fiber fillers | None | None | Common | Common |
Individual glycemic responses vary. GoodShoog™ is not intended to diagnose, treat, cure or prevent any disease.
Start with one of these tonight
Every one of these is built around GoodShoog™ as the only granulated sweetener. Pick a classic your family already knows.
